![]() And Paul Newman’s Paul Newman fetched $17.8MM at auction in 2017. Story has it that Newman – who had a need for speed when he wasn’t on set – was gifted an exotic dial Daytona by his wife, engraved on the back with a sweet suggestion to “Drive Slowly.” This watch, with its white dial and 3 black subdials, became so associated with the actor that it's now known as the Paul Newman. By the way, these pre-Daytona Daytonas are highly sought after in the vintage world… But not as sought after as Paul Newman’s ‘Paul Newman’ Daytona. Internally, the Cosmograph was nicknamed the ‘Daytona’ but the name didn't officially appear on the dial until 1964. As Rolex established itself in the world of motorsport, however, their chronographs weren’t necessarily designed with this in mind.īut then, in 1962, Rolex became the official timekeeper of the Daytona Speedway and a year later created the Cosmograph, built with a tachymeter bezel (allowing the wearer to measure speed or distance in relation to time) and strikingly coloured sub-dials for greater legibility behind the wheel. To begin: a chronograph is essentially a stop watch worn on the wrist, so it’s only logical that this would find home on the wrist of race car drivers measuring their laps. But, like all good fairy tales, Rolex’s flagship chronograph went from zero to hero – thanks in part to its association with fast cars and movie stars. Once upon a time, its ‘50s and ‘60s-era predecessors were relatively overlooked chronographs, lingering in the shadows of Rolex's top selling Oyster and Datejust models. The Rolex Daytona was not always the Rolex Daytona. ![]() May your day be “Blessed” and filled with “sunglass emoji” vibes. Today is the right day to love, believe, do and mostly live.” Perhaps this quote inspired Rolex’s latest earth-shattering novelty, the Day-Date “Emoji” watch that replaces dates with emojis and days with affirmation. ![]() One is called yesterday and the other is called tomorrow. An avid watch collector, fascinated by the passing of time and how things work, his Holiness loves the Day-Date as a reminder to stay present, claiming that “There are only two days in the year that nothing can be done. But it’s also a go-to for people like Drake, Rihanna, Tony Soprano, Emily Ratajkowski and even… the Dalai Lama. Johnson (the 36th president of the United States, who stepped in after JFK's 1963 assassination).ĭonald Trump wears a Prezzy, too, as does Warren Buffet and other old, rich white guys. This may start ringing a bell… the Rolex “Presidential” is name-dropped in many of your favourite rap songs, initially getting its “head of state” association when it was famously worn by Lyndon B. Adding to the flex, the Day-Date was available exclusively in precious metal (gold or platinum) and came with a new, three-piece link bracelet design, which, with time, came to be known as the ‘President’. Rather than only displaying the date à la the Datejust, this new watch could display the date and the day of the week (get it? DAYDATE!). In 1957, Rolex unveiled the Day-Date to flex upon itself.
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